Youssef El Archi is a research assistant at the National School of Business and Management of Tangier, Abdelmalek Essaadi University in Morocco, and the Institute of Rural Development and Sustainable Economy, Hungarian University of Agriculture and Life Sciences, Hungary. He is also a research collaborator at the Centre for Tourism Research, Development, and Innovation (CiTUR) hosted by the Polytechnic Institute of Leiria in Portugal. Additionally, he is a member of prestigious associations and councils dedicated to promoting tourism and ICT (IFITT and WMC). Youssef has authored numerous papers and books on technology adoption, destination marketing, and sustainable tourism, published in top-tier journals. He serves as an editorial board member for over 20 reputable journals (Q1 and Q2). He is a scholarship awardee at the Institute of Tourism Studies and chapter leader in Morocco representing SUNx Malta. His passion for climate, environment, and tourism drives his work. As a chapter leader, he aims to promote sustainable tourism practices, raise awareness about climate action, and foster collaboration among stakeholders to create a resilient and thriving tourism industry.