Global Report on the Transformative Power of Tourism a paradigm shift towards a more responsible traveller
UNWTO Report - Jonatan Gomez Puzon- on Academia.edu
Executive summary
In the current state of the world’s system and its environmental challenges, tourism can play an important role in ensuring the prospect of new generations. A growing number of academic and industry-based research points to an encouraging trend of socially and environmentally conscientious hosts and travellers, who employ tourism as a transformative medium to promote sustainable practices and more conscious living on our planet. In other words, increasingly, transformative travellers use their trips to re-invent themselves and the world they live in. This report provides the most recent academic and industry-based research on these market trends
The report begins with an overview of the changing paradigm of the 21st century underpinned by the so-called ‘silent revolution’ of ‘cultural creatives’ and the emergence of ‘new consumers’, followed by the analysis of an empirical survey on ‘transformative travellers’ and visitors to the township of Auroville, located in the south of India. Lastly, a set of examples and case studies on these new tourism trends in destinations and businesses around the world is provided.
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