Strategy Hub

World Travel & Tourism Council

Sustainable Growth

The growth of Travel & Tourism continues to outpace that of the global economy for the ninth consecutive year. What’s more, international arrivals, which reach 1.5 billion in 2019 are forecast to reach 1.8 billion by 2030. It is essential, that together, we ensure that this growth is sustainable and inclusive, and that it contributes positively to the communities, natural ecosystems and cultural heritage upon which our sector depends.


Climate & Environment Action

In the past few years, there has been a growing consensus about the dramatic pace of climate change and its devastating impacts. Many destinations are already reeling from its effects, and the risk appears greatest to countries where tourism growth is projected to be strongest. Given the importance of Travel & Tourism to the global economy, the attainment of the Sustainable Development Goals (SDGs) and the growing imperative to address climate change in a meaningful way.


WTTC has teamed up with the United Nations Framework Convention on Climate Change (UNFCCC) to work towards a carbon neutral world by communicating the links between Travel & Tourism and climate change, raising awareness of the positive contribution our sector can make to building climate resilience and reducing the contribution of the sector to climate change.

To that end, WTTC and UNFCCC will initiate a sector-wide dialogue on climate change, convening industry leaders, climate experts and others to identify how the sector can contribute to the implementation of the Paris Agreement, and to develop cooperation models under UNFCCC to facilitate such action.


Climate Friendly Travel Registry

WTTC invites and urges all its members to participate in the recently launched Climate Friendly Travel Registry for 2050 Climate Neutral & Sustainability Ambitions. This registry is a platform built in close cooperation with UNFCCC and linked directly to the UN Climate Action Portal. It allows Travel & Tourism organisations to declare transparently and progressively the advancement of their carbon reduction ambitions through to 2050.


Launched together with SUNx Malta, and part of WTTC’s ambition to support the sector and its members achieve climate neutrality by 2050, this important tool not only allows you to register and give visibility to your own climate activities but also to be able to see and learn from the activities and initiatives of others.

Source: World Travel & Tourism Council (WTTC)

Region: Global


Geoffrey Lipman, SUNx Co-founder


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