Climate Friendly Travel
Annual Ambitions Report
Baseline 2020 for Climate Neutral 2050

Published in partnership with

This is the first Annual “Climate Friendly Travel – Ambition Report”
Prepared by SUN

and issued on the side-lines of the September UN General Assembly, to support a Climate Neutral Travel & Tourism Sector by 2050. It identifies the top challenges and opportunities, while establishing the goals; framework; data sources; indicators and projections for the future.

It is principally addressed to policymakers inside and outside the sector and deliberately limited to headline issues.

The 2019 inaugural Report sets the Baseline Approach for a system with 2050 Climate Neutral Ambitions. This system is currently being established in Malta through the creation of a Climate Neutral Ambitions Registry. The Maltese government is also planning to create an annual think tank event in Q1 of each year which will review and revamp material from the previous year.

This report is part of the legacy of Maurice Strong 1929 - 2015, Champion of the Planet, who was the first to see the potential of Travel & Tourism as a catalyst for a sustainable, survivable future.

It is undertaken in collaboration with the World Travel & Tourism Council and with the support of the Government of Malta and its Tourism Minister Konrad Mizzi.

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Report References

Science reports

Intergovernmental Panel on Climate Change (IPCC), 2018: Global Warming of 1.5 °C – An IPCC special report on the impacts of global warming of 1.5 °C above pre-industrial levels and related global greenhouse gas emission pathways, in the context of strengthening the global response to the threat of climate change, sustainable development, and efforts to eradicate poverty

1 trillion euro /year needed in Climate response finance


Page 4

Polar ice melting

Greenland lost 11 billion tons of ice in a day july 2019

Siberian forest fires, Aug 2019

Permafrost melting the size of Belgium, methane gas release


Food Chain Risks


Migration and Climate Change


Paris Accord

Annual global "tolerable carbon emissions target surpassed after 3/4 year


Page 6

UNWTO - 5% total global emissions, aviation, cars, accommodation, others

Climate Change and Tourism: Responding to Global Challenges”, UNEP and UNWTO, 2007

Predicted increase in growth in T&T


Page 7

Cities Coalitions


Business Coalitions


UN Global Compact


ICLEI Local Authorities


Carbon neutral cities


We are still in coalition - US cities &States still committed to Paris Accord


ICLEI US - greenhouse Gas Protocol




WEF article on combination of measures on tax and incentives for carbon offset and trading


Page 8

Carbon measurement systems



World Tourism Organization (2019), International Tourism Highlights, 2019 Edition, UNWTO, Madrid, DOI:





Australian Academics  Manfred Lenzen et al.;


Manfred Lenzen et al, The carbon footprint of global tourism, Nature Climate Change (2018). DOI: 10.1038/s41558-018-0141-x







major potential of hotels to stimulate local reponses w/in destination communities


Page 9

UNWTO and OECD common stat basis from existing tourism and environmental satellite accounts methodology from Canada,sweden & NZ






Transhuman code


Page 12

ATAG 2000 successful synthetic fuel flights


Fossil fuel companies with 14% of their business in aviation and maritime energy


huge potentials in energy efficiency & renewable energy for hotels, electric cars, boats, trains and buses, even short haul aircraft & hyperloops.


Hydrogen planes - moonshot fuel


Artificial intelligence and new battery storage systems provide massive opportunity as costs decrease and efficiency ramps up



Nature-based solutions offer enormous potential on a planetary scale.


Page 18 & 19

Relative papers on 2019 program SUNx available on website


Geoffrey Lipman, SUNx Co-founder


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